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All Tutorials /Constant Contact

How to Integrate Constant Contact with Google Analytics

Updated on:
April 6, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to integrate your Constant Contact account with Google Analytics.

‍

‍

It is very easy to integrate Constant Contact with Google Analytics via Zapier. Here’s a quick tutorial on how to do it:

‍

  1. Head over to the left-side panel and click 'Create'.
  2. Choose 'Zaps' from the list of options.
  3. After that, click the 'Trigger' tab to start the integration process.
  4. Search for 'Constant Contact' and pick it from the recommended matches.
  5. Next, specify your preferred 'Trigger Event'.
  6. Tap 'Sign In' afterwards, then log into your active Constant Contact account.
  7. Subsequently, click 'Continue' to proceed further.
  8. Tap 'Test Trigger' to run your input.
  9. Select the record you wish to use, then tap 'Continue With Selected Record'.
  10. Following that, search for 'Google Analytics' and choose it as the Action app.
  11. Next, click the drop-down menu and pick the specific 'Action Event' you intend to carry out.
  12. Click 'Sign In' afterwards and then log into your Google account.
  13. Subsequently, click 'Create' to accept the terms and grant the necessary permissions.
  14. One by one, fill out the input fields with the required information.
  15. Once done, click 'Continue' to publish the integration.
  16. After completing these steps, your Constant Contact account will be integrated with Google Analytics.

📌 Why this matters

This integration transforms your email campaigns into trackable revenue drivers by automatically sending Constant Contact engagement data directly into Google Analytics. You'll see which specific emails drive website conversions, purchases, and goal completions without manual tracking.

The real power lies in attribution analysis—you can finally measure the full customer journey from email click to sale, revealing which campaigns generate actual ROI rather than just open rates. This data feeds into Google's machine learning algorithms, improving your overall marketing attribution and ad targeting across all channels.

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