How to Perform Competitor Website Analysis

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Here’s how to perform сompetitor website analysis with SE Ranking.

1. Log in to SE Ranking and select your project.
2. Navigate to the Competitive Research tool.
3. Enter your website URL in the search bar, choose target location, and click Analyze.
4. Go to the Organic Traffic Research section and click on Competitors.
5. View and adjust the chart comparing your site with your main competitors on metrics like traffic, keyword count, number of backlinks, etc.
6. Compare your website’s performance to chosen rivals over different time periods.
7. Scroll down to see a table of all organic search competitors with key metrics.
8. Click on a competitor's domain for a detailed overview.
9. Click on the number of keywords to access the Competitor Comparison section to identify common/missing keywords and discover untapped keyword opportunities.

To find paid traffic competitors, switch to the Paid Traffic Research tab.

1. Click on Competitors to see your main paid search competitors along with their paid advertising data.
2. View the chart that shows paid traffic dynamics, keywords used for advertising, estimated traffic cost, and backlink history.
3. Check the Ads History section for cached copies of competitors' ads.