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How to Organize Your Hashtag Strategies in Buffer

Updated on:
May 12, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to create and save hashtag groups across channels in Buffer.

Quick summary

Buffer's hashtag group feature lets social media managers organize hashtags by channel and reuse them across posts without retyping. You can create, name, and save multiple hashtag groups directly inside the Buffer Create Post panel.


Steps

  1. Inside Buffer's Create Post panel, find and click the Hashtag icon to get started.
  2. Head to the right-hand corner and click 'Create Hashtag Group'.
  3. Enter a unique name for the hashtag group and specify the channel where the hashtags will be used.
  4. Tap the 'Hashtag Group Content' field and type the hashtags you want to include in this group.
  5. Click 'Save Hashtag Group' to confirm and store the group.
  6. Repeat the process for all your social media platforms to fully organize your hashtag strategy across channels.

📌 Why this matters

Organizing hashtags by channel is essential for any social media team managing multiple platforms at once. Buffer's hashtag group feature allows marketers to store, label, and reuse platform-specific hashtag sets directly within the post composer, saving time and reducing errors. Instead of copying and pasting hashtags manually for every post, teams can maintain a consistent and structured hashtag strategy across Instagram, LinkedIn, Twitter, and more. This makes Buffer a powerful tool for improving content discoverability and streamlining social media workflows at scale.
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