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All Tutorials /Sendgrid

How to Organize Email Campaigns on SendGrid

Updated on:
May 12, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to categorize and organize email campaigns in SendGrid.

Quick summary

This tutorial shows how to organize email campaigns in SendGrid by assigning categories to Single Sends, making it easier to filter, track, and report on your email marketing performance.


Steps

  1. Navigate to Marketing > Single Sends in the SendGrid dashboard.
  2. Create a new email or open an existing one to edit.
  3. In the email settings, scroll down to find the Categories section.
  4. Type the category name you want to assign to the email.
  5. Click Save to apply the category to your email campaign.

📌 Why this matters

Organizing email campaigns with categories in SendGrid allows marketing teams to segment, filter, and analyze send performance at a granular level. By tagging Single Sends with meaningful category labels, users can quickly identify trends across campaign types, audiences, or time periods in their analytics dashboard. This feature is essential for teams managing high-volume email programs who need structured reporting without manual tracking. Proper categorization in SendGrid directly improves deliverability insights and makes A/B testing and campaign optimization more actionable.
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