Quick summary
Mixpanel's Retention Report lets you measure stickiness by tracking how users move between two key events over time. This step-by-step walkthrough shows how to configure, run, and save a retention analysis directly from your Mixpanel board.
Steps
- Go to your board or create a new one and select the Add to Board or the Add content option.
- Locate the Retention Report, which specifically measures stickiness between two events, and click to open it.
- Inside the report window, under Retention, select the first event.
- Choose the first event — this is typically the initial action that leads to a subsequent user behavior.
- Select the second event, which should be an action that occurs after the first event.
- Once your selections are made, the retention report calculates and displays retention percentages in both graphical and tabular form.
- When your report is ready, click Save at the top right to preserve your configuration.
- You can choose to go back and exit the report at any time.
- Use the compact view from your board to quickly measure stickiness without opening the full report.
