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How to Integrate Softr with Mailchimp

Updated on:
May 13, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to connect Softr with Mailchimp using a Zapier automation.

Quick summary

This tutorial walks you through integrating Softr with Mailchimp via a Zapier Zap, so that new records in your Softr database automatically trigger email campaign actions in Mailchimp without any manual effort.


Steps

  1. Click 'Create' to get started in Zapier.
  2. Select 'Zaps' from the list of options.
  3. Click the 'Trigger' tab to proceed.
  4. Choose 'Softr' as your trigger app.
  5. Specify your preferred 'Trigger Event'.
  6. Click 'Sign In' to connect your Softr account.
  7. Provide your Softr API key, then click 'Yes, Continue to Softr'.
  8. Once all fields are filled, click 'Continue' to proceed.
  9. Specify which database and table Zapier should monitor for new records.
  10. Click 'Continue' once your database and table are selected.
  11. Tap 'Test trigger' to verify the provided data.
  12. Confirm the sample data and click 'Continue with selected record'.
  13. Choose 'Mailchimp' as your action app to automate email campaign procedures.
  14. Choose your preferred 'Action event'.
  15. Tap 'Sign in' to log in to your Mailchimp account.
  16. Click 'Allow' to grant the necessary permissions.
  17. Click 'Continue' once your Mailchimp account is connected.
  18. Configure all required Mailchimp audience details.
  19. Tap 'Continue' to proceed to the final step.
  20. Click 'Publish' to activate your Zap and complete the integration.
  21. Your Softr is now integrated with Mailchimp.

📌 Why this matters

Integrating Softr with Mailchimp via Zapier eliminates manual data entry by automatically syncing new Softr database records directly into Mailchimp email campaigns. This no-code automation ensures that every new user or contact added to your Softr app is instantly subscribed to the right Mailchimp audience, keeping your email marketing lists accurate and up to date. For teams building web apps on Softr, this integration accelerates lead nurturing and customer communication without requiring any developer involvement.
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