- Log in and open your Qlik Sense app, and click Data load editor from the top menu.
- Click Create new connection in the Data connection panel on the right.
- Select REST from the connector list.
- Enter the Instagram Graph API endpoint URL (for example, a media or insights endpoint using your Instagram Business account ID).
Note: Instagram uses the Meta Graph API, which shares the graph.facebook.com base URL. - Add an Authorization header with your Meta access token to grant Qlik access to your Instagram account data, then click Test connection to verify the request.
- Click Create to store the connection. You can now access the saved connection, browse the available data or tables, and select the ones you want to load into your app.
How to Integrate Qlik with Instagram Public Data
Walk through this interactive demo to learn how to integrate your Qlik with Instagram public data.
📌 Why this matters
Why this matters
Instagram public data covers post reach, impressions, profile visits, follower growth, and media engagement metrics that are essential for measuring organic social performance. Loading this data into Qlik Sense lets marketing and content teams analyze Instagram performance alongside data from other channels without relying on the native Instagram Insights interface. This is especially valuable for brands running multi-platform content strategies who need a unified view of what is driving audience growth and engagement. Centralizing Instagram data in Qlik makes cross-channel reporting faster and gives teams the flexibility to build dashboards tailored to their own performance benchmarks.
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