- Log in and open your Qlik Sense app, and click Data load editor from the top menu.
- Click Create new connection in the Data connection panel on the right.
- Select REST from the connector list.
- Enter a HubSpot API endpoint URL (for example, a CRM object endpoint such as contacts or deals).
- In the request headers, add an Authorization header with your HubSpot access token, then click Test connection to verify the request.[a][b]
- Click Create to store the connection. You can now access the saved connection, browse the available tables, and select the ones you want to load into your app.
How to Integrate Qlik with HubSpot
📌 Why this matters
Why this matters
HubSpot centralizes contact, deal, marketing, and support data for many growing B2B teams. Loading that data into Qlik Sense lets revenue and marketing teams build custom dashboards that go beyond HubSpot's built-in reporting, particularly when combining CRM data with external sources. This is especially valuable for tracking funnel performance, campaign attribution, or account health across multiple data sets. A connected HubSpot pipeline in Qlik reduces the need for manual data pulls and keeps your reporting aligned with how your team actually measures success.
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