- Log in and open your Qlik Sense app, and click Data load editor from the top menu.
- Click Create new connection in the Data connection panel on the right.
- Select Google Search Console from the list of available connectors.
- Enter the Google Business Profile API endpoint URL (for example, a location insights or reviews endpoint for your business account).
- Add an Authorization header with your OAuth 2.0 Bearer token to grant Qlik access to your Business Profile data, then click Test connection to verify the request.
- Click Create to store the connection. You can now access the saved connection, browse the available data or tables, and select the ones you want to load into your app.
How to Integrate Qlik with Google Business Profile
Use this step-by-step demo to learn how to integrate your Qlik with Google business profile.
📌 Why this matters
Why this matters
Google Business Profile data includes search impressions, direction requests, website clicks, phone calls, and review activity that local and multi-location businesses use to measure their visibility in local search. Loading this into Qlik Sense lets marketing and operations teams track listing performance across locations alongside other business data without manually pulling reports from the Business Profile dashboard. This is especially valuable for franchise operators and multi-location brands who need a consolidated view of how each location is performing in local search. Centralizing this data in Qlik makes it easier to identify underperforming locations and prioritize where to focus local marketing efforts.
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