- Log in and open your Qlik Sense app, and click Data load editor from the top menu.
- Click Create new connection in the Data connection panel on the right.
- Select Google Analytics 4 from the connector list.
- Click Authenticate to complete the OAuth flow and grant Qlik access to your Google Analytics data.
- Copy the authentication code provided by Google and paste it into the Qlik connector dialog, then click Verify.
- Click Create to store the connection. You can now access the saved connection, browse the available tables, and select the ones you want to load into your app.
How to Integrate Qlik with Google Analytics
Follow this interactive demo to learn how to integrate Qlik with Google Analytics.
📌 Why this matters
Why this matters
Google Analytics is the primary source of web traffic and user behavior data for most marketing and product teams. Loading that data into Qlik Sense lets you combine it with CRM, sales, or ad spend data to build a fuller picture of performance across the funnel. Without this connection, teams are limited to analyzing traffic in isolation inside the Google Analytics interface. Bringing it into Qlik gives you the flexibility to build custom dashboards, apply your own segmentation, and correlate web data with business outcomes.
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