- Log in and open your Qlik Sense app, and click Data load editor from the top menu.
- Click Create new connection in the Data connection panel on the right.
- Select REST from the connector list.
- Enter a Microsoft Advertising API endpoint URL (for example, a reporting or campaign performance endpoint).
- In the request headers, add an Authorization header with your Microsoft access token, then click Test connection to verify the request.
- Click Create to store the connection. You can now access the saved connection, browse the available tables, and select the ones you want to load into your app.
How to Integrate Qlik with Bing Ads
Follow this interactive demo to learn how to integrate Qlik with bing ads.
📌 Why this matters
Why this matters
Microsoft Advertising reaches a significant share of search traffic, particularly among enterprise and professional audiences that skew toward Bing. Loading Bing Ads data into Qlik Sense lets marketing teams compare search campaign performance across Google and Microsoft in a single dashboard. This is especially valuable for teams managing large paid search budgets who need visibility into spend, impressions, and conversions across both platforms. Centralizing this data in Qlik removes the need for separate reporting workflows and makes cross-platform optimization more efficient.
Your product deserves an interactive demo
