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How to Integrate Mailchimp with Magento

Updated on:
May 11, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to connect Mailchimp to your Magento store via the Marketplace.

Quick summary

This tutorial shows how to install the Mailchimp extension on a Magento store through the Adobe Commerce Marketplace, covering everything from finding the extension to completing checkout and authorizing the integration. Following these steps connects Mailchimp's email marketing tools directly to your Magento store so customer and order data can sync automatically.


Steps

  1. On the top menu bar, click Marketplace to open the Adobe Commerce Marketplace.
  2. Navigate to the search bar and type Mailchimp to look up the extension.
  3. Find and click Mailchimp from the search results to open its listing page.
  4. Click Add to Cart to add the Mailchimp extension to your Marketplace cart.
  5. Go back to the top menu bar and click the Cart icon to review your order.
  6. Tap Proceed to Checkout to begin the purchase process.
  7. Provide your billing address and click Update to save the information.
  8. Click Place Order to complete the Marketplace transaction.
  9. Finally, tap Install to authorize and enable the Mailchimp–Magento integration on your store.

📌 Why this matters

Integrating Mailchimp with Magento allows eCommerce merchants to automatically sync customer data, order history, and purchase behavior directly into their Mailchimp audience, enabling highly targeted email marketing campaigns. Without a native connection between the two platforms, store owners must manually export and import data, which is error-prone and time-consuming. The Mailchimp extension for Magento, available through the Adobe Commerce Marketplace, closes this gap by creating a live data bridge that powers abandoned cart emails, post-purchase flows, and segmented promotions. For any Magento merchant looking to scale email revenue, installing this integration is a foundational step in their marketing automation stack.
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