How to Integrate HubSpot with Mailchimp

Updated on:

May 11, 2026

By:

Use this interactive demo to learn how to connect your HubSpot account to Mailchimp in minutes.

Quick summary

The HubSpot–Mailchimp integration lets you sync your CRM contacts with your email marketing platform directly from the HubSpot App Marketplace. Follow these steps to connect Mailchimp to HubSpot in under five minutes using built-in OAuth authorization.

Steps

On the left-side panel, find and click Reporting & Data.
Select Integrations from the menu.
Tap Visit App Marketplace to access the integration library.
Navigate to the Marketing category to locate Mailchimp.
Select Email to filter the category results.
Find and click Mailchimp from the available options.
Enter your Mailchimp credentials and click Log In to proceed.
Tap Allow to grant the necessary permissions and authorize the connection.
Your HubSpot account will now be integrated with Mailchimp instantly.

📌 Why this matters

Integrating HubSpot with Mailchimp bridges your CRM data and email marketing workflows, enabling teams to sync contacts, segment audiences, and trigger campaigns without manual data exports. This connection ensures that leads captured in HubSpot automatically flow into Mailchimp, reducing data silos and improving campaign targeting accuracy. For marketing and sales teams using both platforms, the native HubSpot–Mailchimp integration eliminates duplicate work and keeps customer records consistent across tools.

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