How to Integrate HubSpot With Google Search Console

Updated on:

May 11, 2026

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Use this interactive demo to learn how to connect Google Search Console to your HubSpot account.

Quick summary

The Google Search Console HubSpot integration lets you connect your GSC property directly inside HubSpot's App Marketplace, giving your team access to organic search data without leaving the platform. Once installed and authorized via Google OAuth, the integration syncs search performance data into HubSpot in just a few clicks.

Steps

Navigate to the App Marketplace by clicking the store icon in the top-right corner of HubSpot.
Search for "Google Search Console" in the marketplace search bar and select it from the results.
Click the Install app button on the app listing page to begin installation.
Click the Install Integration button to confirm and proceed with the setup.
Log in to your Google Account when prompted by the OAuth screen.
Click Allow to grant HubSpot the necessary permissions to access your Google Search Console data.
Your Google Search Console integration is now complete and active in HubSpot.

📌 Why this matters

Connecting Google Search Console to HubSpot gives marketing and SEO teams a unified view of organic search performance alongside their CRM and contact data. Instead of switching between tools, users can monitor keyword rankings, impressions, and click-through rates directly within HubSpot. This integration enables data-driven decisions by linking SEO insights to lead generation and pipeline activity. For teams already using HubSpot as their primary platform, this is one of the fastest ways to bring organic search data into their existing workflow.

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