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All Tutorials /Hubspot

How to Integrate HubSpot With Google Forms

Updated on:
May 11, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to connect Google Forms directly to your HubSpot CRM.

Quick summary

The Form to HubSpot integration lets you automatically send Google Forms responses to HubSpot CRM as contacts, eliminating manual data entry. Installing the add-on takes just a few minutes directly from the HubSpot App Marketplace and Google Workspace Marketplace.


Steps

  1. Navigate to the App Marketplace in HubSpot by clicking the store icon in the top-right corner.
  2. Search for "Form to HubSpot" in the marketplace search bar and select the app from the results.
  3. Click the Install app button to begin the installation process.
  4. You will be redirected to the Google Workspace Marketplace — click the Install button there.
  5. Log in to your Google account and click Continue to proceed.
  6. Grant the required permissions by clicking Allow to authorize the integration.
  7. In Google Forms, click the puzzle icon in the top toolbar and select Form to HubSpot from the add-ons list.
  8. Click Configure to begin connecting the add-on to your HubSpot account.
  9. Choose your HubSpot account from the list on the next page.
  10. Click the Connect app button to finalize the authorization.
  11. Your Google Forms account is now connected to HubSpot and ready to sync responses automatically.

📌 Why this matters

Integrating Google Forms with HubSpot CRM allows marketing and sales teams to automatically capture lead data from form submissions directly into HubSpot contacts, removing the need for manual CSV exports or copy-paste workflows. This Google Forms HubSpot integration ensures that every form response is instantly available in your CRM pipeline, enabling faster follow-up and more accurate contact records. For teams already using Google Workspace and HubSpot together, the Form to HubSpot add-on is a zero-code solution that bridges two essential business tools in minutes.
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