How to Implement 301 Redirect in WordPress

Quick summary

A 301 redirect in WordPress permanently forwards one URL to another, preserving SEO equity and preventing broken links. This guide uses the free Redirection plugin to configure redirects directly from the WordPress dashboard without touching code.

Steps

1. Log in to your WordPress account.
2. In the toolbar, navigate to Plugins and click Add New.
3. Search for Redirection, click Install, then click Activate.
4. Navigate to Tools, scroll down, and select Redirection.
5. Review the setup instructions, then click Start Setup.
6. Choose your preferred setup method and select Continue Setup.
7. Click the Finish Setup button to complete the plugin configuration.
8. Click Finished to confirm the setup is complete.
9. Select the Continue button to proceed to the redirects dashboard.
10. Fill in the Source URL and Target URL, then click Add Redirect.
11. Your 301 redirect is now successfully implemented in WordPress.