How To Give Access to Google Analytics

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Here is a step by step process to give access to a new user or update the acess level of an existing user on GA4:

1. Navigate to the left pane and click on Admin.
2. Under the Account column, locate Access Management.
3. Click on the '+' button situated at the top right corner.
4. Enter the user's email address you want to give access to.
5. If the account already exists then simply search for the user in the search bar.
6. Select the desired Access level you want to give - Marketer or Editor level access covers most use case.
7. Click Add to complete the process.