How To Give Access to Google Analytics

Quick summary

This tutorial shows how to give access to a user in Google Analytics by navigating to Admin, opening Access Management, and assigning the appropriate permission level. Admins can add new users or search for existing accounts and set roles like Marketer or Editor in just a few steps.

Steps

1. Navigate to the left pane and click on Admin.
2. Under the Account column, locate Access Management.
3. If the account already exists, search for the user in the search bar.
4. Click the '+' button to add a new user.
5. Click on Add users.
6. Enter the user's email address.
7. Select the appropriate role — Marketer or Editor level access covers most use cases.
8. Click Add to complete the process.