Here is a step by step tutorial to find competitors with Ahrefs:
- Log into Ahrefs account.
- Enter your your website URL in the Ahrefs Site Explorer and hit the search button.
- Look for Organic competitors on the left pane.
- Once the page opens, scroll down to find Top competing domains.
- These are your Top competing domains, as per Ahrefs.
- These are not absolute results. These are domains that create content similar to yours, so they are worth noting.
- Export it as a CSV file for later. So you can check the domains individually on Google Sheets.
- Now we can find competitors based on our focus keywords.
- Go to Keyword Explorer.
- Enter your focus keywords. Separate them by commas if you want to put more.
- Select By domain under Traffic share.
- These are you competitors based on organic keywords overlap.
- Export this into a CSV file. And analyse these domains by going through their website if they are relevant competitors.
Both the exported CSV files contains domains that gives a good idea on your competitors. All you need to do now is just check out their websites and strike off domains that don't make sense to be your competitor. Retain 5-10 most relevant domains as your main competitors in your space.
How To Find Competitors With Ahrefs
To find your website's organic competitors with Ahrefs, start by entering your URL into Site Explorer and hitting search. On the left pane, locate "Organic competitors" and review the top competing domains listed. Export this data as a CSV file for future reference. Next, identify competitors based on focus keywords by navigating to Keyword Explorer, entering your keywords, and selecting "By domain" under Traffic share. Export the results as a CSV file to analyze and evaluate their relevance further.
