Quick summary
Ahrefs lets you find competitors two ways: via Site Explorer's organic competitors report and via Keyword Explorer's traffic share by domain. Both methods surface domains competing for the same organic traffic, and results can be exported as a CSV for deeper analysis in Google Sheets or Excel.
Steps
- Enter your website URL in Site Explorer and hit the search button.
- Look for Organic competitors in the left navigation pane.
- Once the page opens, scroll down to find the Top competing domains section.
- Review the top competing domains listed by Ahrefs — these are sites creating content similar to yours and are worth noting.
- Export the competing domains list as a CSV file to analyze each domain individually in Google Sheets or Excel.
- Navigate to Keyword Explorer to find competitors based on your focus keywords.
- Enter your focus keywords in the search bar, separating multiple keywords with commas.
- Select By domain under the Traffic share report to see competitors grouped by domain.
- Review the competitor domains listed based on shared keyword traffic.
- Export this list as a CSV file and evaluate each domain by visiting their websites to confirm relevance.
