Here’s a step-by-step tutorial on how to do competitor analysis in Semrush:
- Identify competitors using Market Explorer and Organic Research Competitors tools.
- Examine competitors' top-performing pages and keywords with Organic Research.
- Analyze competitor traffic and audience data with Traffic Analytics.
- Compare market share and growth using Market Explorer's Growth Quadrant.
- Identify content gaps and opportunities using the Keyword Gap tool.
- Analyze competitors' backlink profiles with Backlink Analytics.
- Review competitors' PPC strategies using Advertising Research.
- Lastly, head over to Semrush AppCenter and find Brand Monitoring to track competitors' brand mentions and PR activities.
