How To Delete a Google Analytics Property

Quick summary

Deleting a Google Analytics property requires navigating to Admin settings and using the Move to Trash Can option. If the property is linked to a Universal Analytics property, you must first disconnect it via the GA4 Setup Assistant before deletion can complete.

Steps

1. Navigate to Admin on the left pane.
2. Find Property Settings in the Property column.
3. Click on Move to Trash Can to initiate deletion.
4. Confirm the action by clicking the prompt to proceed.
5. If an error appears indicating the property is linked to a Universal Analytics property, you will need to unlink it first.
6. To unlink, click on GA4 Setup Assistant in the Property settings.
7. Click Disconnect to remove the link between the Universal Analytics property and GA4.
8. Hit Continue to confirm the disconnection.
9. Once the Universal Analytics property is unlinked, return to Property Settings and delete the property using the Trash Can option.