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All Tutorials /LinkedIn Sales Navigator

How to Create LinkedIn Group

Updated on:
May 12, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to set up and publish a LinkedIn Group from scratch.

Quick summary

A LinkedIn Group lets professionals gather around a shared topic, industry, or goal to share insights and build community. This step-by-step walkthrough covers everything from naming your group to configuring privacy settings and hitting publish.


Steps

  1. From your LinkedIn homepage, click 'Groups' in the left navigation.
  2. Click 'Create group' to open the group creation form.
  3. Enter a group name that clearly reflects the group's purpose or topic.
  4. Write a concise group description that explains the purpose, goals, and intended audience.
  5. Select the relevant industry and add key topics that align with your group's focus.
  6. Add a location to your group to help target the right audience.
  7. Set clear group guidelines for behavior and posting to maintain a productive and respectful environment.
  8. Configure the privacy preferences to control who can see and join the group.
  9. Decide whether your group will appear in search results or remain hidden.
  10. Choose how to invite members to your group.
  11. Click 'Create' to publish your group and make it live.
  12. Start nurturing your community to foster meaningful conversations and establish thought leadership in your niche.

📌 Why this matters

Creating a LinkedIn Group is one of the most effective ways to build a professional community and establish thought leadership in your industry. LinkedIn Groups give businesses, marketers, and professionals a dedicated space to share expertise, engage a targeted audience, and drive organic visibility on the world's largest professional network. A well-structured group with clear guidelines, relevant topics, and the right privacy settings can become a powerful channel for brand awareness, lead generation, and peer networking. Whether you're a solo professional or a growing organization, owning an active LinkedIn Group positions you as a go-to authority in your niche.
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