How to Create Hashtag Groups for Buffer Posts: 1-Min Guide

How to Create Hashtag Groups for Buffer Posts

Updated on:

May 12, 2026

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Use this interactive demo to learn how to build and save reusable hashtag groups in Buffer.

Quick summary

Buffer's hashtag group feature lets social media managers save and reuse sets of hashtags directly within the Create Post panel, reducing repetitive work and keeping posts consistently optimized for reach.

Steps

Inside Buffer's Create Post panel, click the Hashtag option located right below the text field.
Navigate to the right-side section of the panel and click Create Hashtag Group.
Enter a unique hashtag group name into the provided input field.
Click the Hashtag Group Content field and type the hashtags you want to include in the group.
Click Save Hashtag Group to store your selections.
The new hashtag group is now created and saved to your Buffer account for future use.

📌 Why this matters

Buffer's hashtag group feature helps social media managers save time by storing reusable sets of hashtags directly inside the post creation workflow. Instead of manually typing or copying hashtags for every post, teams can build a library of grouped hashtags and apply them consistently across platforms. This improves content discoverability, supports a repeatable social media strategy, and reduces human error in hashtag usage. For teams managing multiple accounts or campaigns, hashtag groups are a key efficiency tool for scaling organic social reach.

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