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All Tutorials /Wordpress

How to Create Gated Content on WordPress

Updated on:
May 12, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to gate WordPress content using MailOptin.

Quick summary

This demo walks you through how to create gated content on WordPress using the MailOptin plugin, turning any post into a lead capture tool by locking content behind an optin form.


Steps

  1. Head over to your WordPress admin area and select "Plugins."
  2. Search for "MailOptin" in the plugin search bar, click "Install Now," and then "Activate."
  3. Navigate to the toolbar, select "MailOptin," and click "Optin Campaigns."
  4. Click the "Add New" button located next to "Optin Campaigns."
  5. Select "IN-POST" and choose a template you want to use for your optin form.
  6. Set up your template as desired, then activate the content lock feature by clicking "Configuration."
  7. Enable the "Lock Content Below Optin" option, then choose the content block style you'd like to apply.
  8. Select "Display Rules" to automatically configure content locking by establishing the display conditions for this MailOptin campaign.

📌 Why this matters

Gated content is one of the most effective strategies for growing an email list and capturing qualified leads directly from your WordPress site. By using the MailOptin plugin's IN-POST optin campaigns, site owners can lock high-value content behind an email opt-in form without writing a single line of code. This approach ensures that only engaged readers convert, improving list quality and maximizing the ROI of every blog post or resource page. For WordPress publishers and marketers, content gating with MailOptin provides a no-code, scalable solution to turn organic traffic into measurable subscriber growth.
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