How to Create an Add to Calendar Link in Mailchimp

Quick summary

Adding an Add to Calendar link in Mailchimp lets email subscribers save your event directly to their calendar with one click. This step-by-step walkthrough covers how to embed a calendar event URL into a Mailchimp campaign using the built-in email editor.

Steps

1. Click Campaigns in the main navigation and choose All campaigns.
2. Select your preferred campaign from the list.
3. In the Content section of the campaign builder, click Resolve or Edit design.
4. On the Design step, click a text content block to edit it and highlight the text you want to link.
5. Click the Link icon in the toolbar to open the link insertion dialog.
6. Paste the event URL you copied from your calendar into the link field.
7. Click Save to apply the calendar link to the text block.
8. Once your calendar link is inserted, click Save and exit to close the editor.
9. In preview mode, confirm the linked text displays correctly in the email layout.
10. Click the link to verify it opens a new tab directing subscribers to the calendar event.