To add a web address link to your campaign, follow these steps:
- Click 'Campaigns' and choose 'All campaigns'.
- Select your preferred campaign.
- In the Content section of the campaign builder, click 'Resolve' or 'Edit design'.
- On the 'Design' step, click a text content block to edit and highlight it.
- Click the 'Link' icon in the toolbar.
- Insert the event URL you copied from your calendar to link to your Mailchimp.
- Click 'Save' to proceed.
- Once you have inserted your calendar link, click 'Save and exit'.
- In preview mode, it will automatically look like this.
- After clicking the link from the Mailchimp, you'll be directed to a new tab which is the calendar link.
📌 Why this matters
Adding calendar links to your email campaigns transforms passive event announcements into actionable invitations. Instead of hoping recipients remember your webinar or meeting details, you're placing the event directly into their personal scheduling system with one click.
This bridges the gap between marketing and attendee commitment — people are significantly more likely to attend events they've already added to their calendar. The link also carries all your event metadata, ensuring consistent details across different calendar platforms and reducing no-shows from forgotten or misremembered event information.
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