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All Tutorials /ChatGPT

How to Create a Product Positioning Template GPT

Updated on:
May 12, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to build and publish a custom product positioning GPT in ChatGPT.

Quick summary

A product positioning template GPT is a custom ChatGPT model you configure with tailored instructions, conversation starters, and uploaded knowledge files to generate structured positioning frameworks on demand. This guide walks through every step to create, configure, and publish your custom GPT directly inside ChatGPT.


Steps

  1. On ChatGPT's main interface, go to the left-side panel and click 'Explore GPTs'.
  2. Tap 'Create' at the top-right corner to get started.
  3. Switch the tab from Create to 'Configure' to access the full setup options.
  4. Set a distinctive display photo for your GPT by clicking the 'Add' icon and selecting an image from your library.
  5. Assign a unique GPT Name and Description by entering the details into their respective input fields.
  6. Tap the 'Instructions' entry box and write a comprehensive description covering the profile, behavior, function, and capability of your product positioning template GPT.
  7. Add text prompt examples by typing them individually into the 'Conversation Starters' input field to guide users on first use.
  8. Scroll to the Knowledge section and click 'Upload Files' to import external reference documents as additional data sources.
  9. Review the Capabilities section and tick the checkboxes beside the GPT functions you want to enable; configure Actions if you plan to integrate with third-party tools.
  10. Navigate to the Preview Area, type a prompt into the input box, and click 'Submit' to test your GPT's output.
  11. Review the initial output quality, then click 'Create' at the top-right corner if you are satisfied with the results.
  12. Specify your preferred access configuration, then tap 'Save' to proceed.
  13. Your product positioning template GPT is now created and published and ready for use.

📌 Why this matters

Building a custom product positioning template GPT inside ChatGPT gives product marketers and strategists an always-available AI assistant trained specifically on their positioning frameworks, target audience data, and competitive context. Instead of starting from a blank page every time, teams can generate consistent, on-brand positioning statements in seconds by simply entering a prompt. Custom GPTs can also be connected to third-party tools via Actions, making it straightforward to integrate AI-generated positioning output directly into existing product and marketing workflows. This approach reduces manual effort, accelerates go-to-market cycles, and ensures every positioning artifact follows a repeatable, high-quality structure.
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