How to Create a Poll in Mailchimp

Updated on:

May 8, 2026

By:

Use this interactive demo to learn how to embed a poll inside a Mailchimp email campaign.

Quick summary

Adding a poll to a Mailchimp email lets you collect subscriber feedback directly inside your campaign using poll merge tags. Once inserted into a text content block, the merge tags render as a clickable rating scale that recipients can interact with without leaving their inbox.

Steps

Choose an existing email from your Mailchimp campaigns list to add the poll to.
In the Content section of the email builder, click Edit Design to open the design editor.
In your email layout, click the text content block you want to work with.
Enter the poll merge tags into the content block using the required syntax.
Replace the X in the merge tag with H for a horizontal layout or V for a vertical layout.
Replace the placeholder sentence between the merge tags with your poll question.
If you are using the new builder, click Save and exit to apply your changes.
Preview the result — your poll will display a clickable rating scale for each question inside the email.

📌 Why this matters

Adding a poll to a Mailchimp email campaign gives marketers a direct way to collect subscriber feedback without requiring recipients to visit an external page. Poll merge tags render as an interactive rating scale inside the email itself, increasing response rates and engagement. This feature helps email marketers gather actionable audience insights, improve future campaign targeting, and demonstrate measurable subscriber involvement — all from within a standard Mailchimp email send.

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