How to Create a Plain Text Version of SendGrid Emails

Updated on:

May 12, 2026

By:

Use this interactive demo to learn how to generate a plain text version of your SendGrid email designs.

Quick summary

Creating a plain text version of a SendGrid email ensures deliverability and accessibility for recipients whose email clients don't render HTML. Using the Design Editor, you can drag a Text module into your workspace, paste your email content, format it, and save it as a clean plain text alternative.

Steps

In SendGrid's Design Editor, go to the left-side panel and tap the 'Build' tab.
Grab the 'Text' module and drag it to the main workspace area.
Open the module, delete the placeholder text, and paste the content from your original email design.
Navigate to the left-side panel and use the available tools to format the text — adjust style, font, size, color, and other elements as needed.
Tap 'Save' to apply all changes.
The plain text version of your selected SendGrid email is now created and ready to use.

📌 Why this matters

Sending a plain text version alongside your HTML email is a best practice required by email deliverability standards and spam filters. SendGrid's Design Editor makes it straightforward to build a properly formatted plain text alternative without leaving the platform. This ensures your emails reach recipients who use text-only clients, improving inbox placement and compliance with email marketing regulations. Marketers and developers who skip this step risk lower deliverability rates and a degraded experience for a segment of their audience.

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