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All Tutorials /Insightly

How to Create a New Tag in Insightly

Updated on:
April 6, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to create a new tag in Insightly.

‍

‍

Creating a new tag in Insightly is quick and easy. Here’s how to do it:

‍

  1. Navigate to the 'Contacts' section to access your customer database.
  2. Click and open an existing record.
  3. Click on the edit icon to access the contact's tag management features to improve categorization.
  4. Review the current tag information for this contact to understand their segmentation.
  5. Enter the tag field to assign a more relevant categorization.
  6. Apply the new tag to properly categorize this contact for targeted campaigns.
  7. Click 'Save' to confirm your changes and update the contact's classification in your database.
  8. Success! The contact is now properly tagged for better segmentation and targeting.

📌 Why this matters

Tags transform your contact database from a static list into a dynamic segmentation engine. You can instantly filter contacts for targeted email campaigns, identify high-value prospects, or track lead sources without scrolling through hundreds of records.

Beyond basic organization, tags create compound filters that reveal hidden patterns in your customer base. When you combine tags like "enterprise client" + "renewal due," you uncover actionable insights that drive revenue. This simple categorization becomes the foundation for automated workflows and personalized outreach strategies.

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