How To Create a Google Ads Manager Account

Quick summary

A Google Ads Manager account lets advertisers and agencies manage multiple Google Ads accounts from a single dashboard. This step-by-step walkthrough covers everything from account creation to linking existing ad accounts under one manager.

Steps

1. Search for Google Ads Manager on Google to find the signup page.
2. Click the Get Started button on the Google Ads Manager landing page.
3. Enter an appropriate ad account name for your new manager account.
4. Choose your account type: select Manage other people's accounts if you are an agency, or Manage my accounts for personal use.
5. Fill in your basic billing information and click Submit to complete account creation.
6. Click Continue to proceed to your new Google Ads Manager dashboard.
7. Navigate to the Accounts section in the left sidebar to start adding ad accounts.
8. Go to Performances under the Accounts tab in the left navigation panel.
9. Click the Blue + button to add a new account.
10. Select Link existing account from the dropdown options.
11. Paste your Google Ad account ID and click Send Request to initiate linking.
12. Once the request is approved by your client, view the linked account under Settings > Sub-account settings.