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How to Create a Cohort in Amplitude

Updated on:
May 12, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to build and save a custom cohort in Amplitude.

Quick summary

Creating a cohort in Amplitude lets you segment users by shared behaviors or properties for targeted analysis. This step-by-step walkthrough covers the full process — from selecting a creation method to configuring conditions and saving your cohort.


Steps

  1. Go to the top-left corner of Amplitude and click the Create button.
  2. Choose Cohort from the list of available options.
  3. Select your preferred creation method — start from scratch, upload a CSV file, or pick a pre-designed cohort template.
  4. Click Select Condition to begin setting your cohort definition and choose a condition from the available options.
  5. Configure the event parameters one by one, providing all necessary details to set up your cohort properly.
  6. If needed, click Add to include additional cohorts, events, user properties, new users, or propensity conditions.
  7. Click Save in the top-right corner to run your input and create the cohort.

📌 Why this matters

Cohorts in Amplitude are a foundational feature for product and data teams that need to analyze specific user segments based on behavioral events or properties. By grouping users who share common actions — such as completing onboarding or triggering a key feature — teams can run precise retention, funnel, and engagement analyses. Amplitude's cohort builder supports multiple creation methods, including CSV uploads and templates, making it accessible for both technical and non-technical users. Mastering cohort creation directly unlocks more accurate targeting, personalized experiments, and data-driven product decisions.
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