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All Tutorials /ActiveCampaign

How to Create a Campaign in ActiveCampaign

Updated on:
April 6, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to create a campaign in ActiveCampaign.

‍

Here’s a step by step tutorial on how to create a campaign in ActiveCampaign:

  1. On the upper left side of your dashboard, click 'Create a campaign'.
  2. Select a campaign type and click 'Next'.
  3. Add your 'Subject Line' for your campaign.
  4. Add your 'Preheader'.
  5. Choose your recipient from your list.
  6. You can choose to schedule your campaign.
  7. After setting the details for your campaign, you can now edit or design your email.
  8. Choose your preferred layout.
  9. Add an image to your campaign.
  10. Add a text to your campaign.
  11. Once you're satisfied with your campaign, click 'Next'.
  12. Select 'Test and preview'.
  13. Click 'Send'.
  14. Click the 'Desktop preview' to get the full view on your desktop.
  15. Click ‘Finish’.
  16. Click 'Finish' and you now have your new campaign that has been scheduled.

📌 Why this matters

Creating campaigns transforms your email marketing from scattered one-off messages into systematic customer engagement. You'll reach the right people with personalized content at optimal times, driving higher open rates and conversions.

Beyond the immediate communication benefits, campaigns become your primary revenue driver by nurturing leads through automated sequences that work while you sleep. Each campaign also generates valuable data about subscriber behavior, preferences, and engagement patterns, helping you refine future messaging and build stronger customer relationships over time.

Your product deserves an interactive demo
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