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How to Connect Salesforce to Demandbase

Updated on:
May 12, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to install Demandbase from Salesforce AppExchange into your sandbox.

Quick summary

This walkthrough shows how to install the Demandbase Salesforce integration directly from Salesforce AppExchange, covering everything from finding the listing to confirming the installed package in your org's Advanced Setup.


Steps

  1. Go to Salesforce AppExchange and search for Demandbase (Data and Sales Intelligence Cloud).
  2. On the app listing page, click the Try It Free button.
  3. Select the Try in Sandbox option to continue with a safe test environment.
  4. Enter your contact information and click Continue to Installation.
  5. Log in to your Salesforce org to proceed with the app installation.
  6. Click Use Custom Domain to add your Salesforce domain.
  7. Enter your Salesforce domain and click Continue.
  8. Choose who you are installing the app for and click Install.
  9. If prompted, approve Third Party Access and click Continue.
  10. Verify the installation by navigating to Settings > Advanced Setup > Installed Packages.

📌 Why this matters

Integrating Demandbase with Salesforce gives revenue teams real-time account intelligence directly inside their CRM, enabling smarter prioritization of high-intent accounts. The Demandbase Salesforce AppExchange integration connects B2B data and sales intelligence to the workflows reps already use, reducing context-switching and accelerating pipeline decisions. Installing Demandbase via Salesforce AppExchange is a low-friction process that can be completed in minutes through a sandbox environment, making it easy to evaluate before rolling out to your full org. For teams running account-based marketing or sales strategies, this integration is a foundational step toward aligning GTM execution with real buying signals.
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