How To Connect Google Tag Manager to Google Analytics

Quick summary

Connecting Google Analytics to Google Tag Manager lets you track website events by deploying a GA4 tag without editing code directly. This process involves copying your Measurement ID from Google Analytics and configuring a new tag in Google Tag Manager to fire on all pages.

Steps

1. Go to Admin > Property Settings > Data Streams in Google Analytics.
2. Select the active Data Stream from the list.
3. Copy the Measurement ID displayed on the Data Stream details page.
4. Navigate to Google Tag Manager and click your Container name (your website address).
5. Go to the left pane and click on Tags.
6. Click New to create a new Tag.
7. Give the tag a name and select the Tag configuration box at the top.
8. Choose Google Analytics as the tag type.
9. Select Google Analytics and choose GA4 Event as the tag subtype.
10. Paste the Measurement ID you copied from Google Analytics into the configuration field.
11. Select Event as the variable to be added to the tag.
12. Review how the variable will appear in the text field.
13. Select All Pages as the triggering event, then hit Save.
14. Click the Preview button to open your website and test whether the tag is firing correctly.
15. In Tag Assistant, enter your Website URL to begin the tag verification.
16. Hit Continue to complete the Tag Assistant connection and confirm the tag is working.