How To Check Website Traffic on Google Analytics

Updated on:

May 8, 2026

By:

Use this interactive demo to learn how to analyze website traffic using the Traffic Acquisition report.

Quick summary

The Traffic Acquisition report in Google Analytics shows how visitors find your website by breaking down sessions and users by channel. You can filter results by a custom date range to compare performance over any period.

Steps

Navigate to Reports in the left-hand sidebar.
Click on Acquisition, then select Traffic Acquisition from the submenu.
Adjust the Date range using the date picker in the top-right corner.
Hit Apply to refresh the report with your selected date range.
Review the traffic summary, including total sessions and users by channel.

📌 Why this matters

The Traffic Acquisition report in Google Analytics is essential for understanding where your website visitors come from, whether that is organic search, paid ads, social media, or direct traffic. By analyzing sessions and users by channel, marketers and analysts can identify which acquisition strategies drive the most valuable traffic. Filtering by a custom date range makes it easy to spot trends, measure campaign impact, and make data-driven decisions to optimize marketing spend.

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