How To Add Unsubscribe Link In SendGrid: 1-Min Guide

How To Add Unsubscribe Link In SendGrid

Updated on:

May 12, 2026

By:

Use this interactive demo to learn how to set up an unsubscribe link in SendGrid using Subscription Tracking.

Quick summary

This demo walks you through enabling a compliant unsubscribe link in SendGrid by configuring Subscription Tracking under Settings. Once enabled, recipients can opt out of emails directly, helping you stay CAN-SPAM and GDPR compliant.

Steps

Navigate to Settings in the left sidebar.
Select Tracking from the Settings menu.
Click on Subscription Tracking to open its configuration.
Edit the Unsubscribe message text to match your brand's tone and preferences.
Place the clickable unsubscribe element within your unsubscribe text using the <% %> tag syntax.
If you have an existing opt-out page, enter your URL in the Custom Landing Page URL field.
Confirm that Subscription Tracking is Enabled, then click Save to apply your changes.

📌 Why this matters

Adding a compliant unsubscribe link in SendGrid is essential for every email sender — it keeps you aligned with CAN-SPAM, GDPR, and other email regulations while protecting your sender reputation. SendGrid's Subscription Tracking feature makes it easy to embed a working opt-out link directly into transactional and marketing emails without custom code. Giving recipients a clear, one-click way to unsubscribe reduces spam complaints and improves long-term deliverability. For teams managing large email lists, configuring this setting correctly is a foundational step toward maintaining healthy audience engagement.

Your product deserves an interactive demo

Start free

How to Add a Custom Domain in SendGrid

How to Create a Simple Email Signature in SendGrid

How to Test the Spam Scores in SendGrid