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All Tutorials /MailerLite

How to Add Subscribers to a Group in Mailerlite

Updated on:
May 12, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to bulk-add contacts to a subscriber group in MailerLite.

Quick summary

Adding subscribers to a group in MailerLite lets you segment your contact list so you can send targeted email campaigns to the right audience. This step-by-step process takes under a minute using the Actions dropdown in the Subscribers section.


Steps

  1. Navigate to the Subscribers section to access your contact database.
  2. Check the boxes next to the subscribers you want to add to a group.
  3. Click the Actions dropdown menu at the top of your subscriber list.
  4. Select "Add to group" from the dropdown options.
  5. Choose an existing group or create a new one by typing a name in the field provided.
  6. Click Save to complete the step.
  7. Your subscribers are now in their new group, ready for your targeted campaigns.

📌 Why this matters

Organizing contacts into groups is essential for effective email marketing, allowing senders to deliver relevant, personalized content to specific segments of their audience. MailerLite's subscriber grouping feature makes it easy to manage large contact lists without complex workflows, improving open rates and campaign performance. By quickly assigning multiple subscribers to a group in just a few clicks, teams can launch targeted campaigns faster and reduce the risk of sending irrelevant messages. This capability is a core part of any scalable email marketing strategy built on MailerLite.
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