How to Add Links to Buffer Posts

Quick summary

Adding a link to a Buffer post lets you share URLs across multiple social media channels with an automatically generated link preview. You can then schedule or publish the post instantly using Buffer's built-in queue and scheduling options.

Steps

1. Click on the Channels tab and choose the social media account where you want to post.
2. Click on New Post to open the post editor.
3. Type your text, hashtags, and mentions if needed.
4. Copy and paste the URL directly into the post editor.
5. Buffer will automatically generate a link preview (if supported by the platform).
6. Click the dropdown arrow next to Add to Queue to reveal additional scheduling options.
7. Click Share Now, Share Next, or Schedule Post to publish.
8. Your post is now ready to go live at the selected time.