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All Tutorials /Wordpress

How to Add HTML Tag to Wordpress

Updated on:
May 11, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to insert a Custom HTML block in WordPress.

Quick summary

Adding an HTML tag to a WordPress post or page lets you embed custom code directly into your content using the Custom HTML block in the block editor. This method works on WordPress.com and gives you full control over embedded scripts, widgets, and markup without editing theme files.


Steps

  1. Navigate to Posts or Pages and select the one you want to edit.
  2. Click the + icon to add a new block in the editor.
  3. Search for and select the Custom HTML block from the block library.
  4. Paste your HTML code into the Custom HTML block.
  5. Click the Preview button to verify how the HTML renders on the page.
  6. Click Save to update or publish your post or page with the new HTML tag.

📌 Why this matters

Being able to add custom HTML tags directly inside WordPress posts and pages gives content creators and developers the flexibility to embed third-party widgets, tracking scripts, interactive elements, and structured markup without touching theme code. The WordPress Custom HTML block makes this process accessible to non-developers, reducing reliance on plugins or developer support. This capability is essential for teams that need to inject schema markup, iframes, or custom JavaScript into specific pages for SEO, conversion, or personalization purposes. Mastering this workflow helps WordPress users extend their site's functionality quickly and safely within the native block editor.
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