How to Add First Comment in Buffer Posts

Updated on:

May 12, 2026

By:

Use this interactive demo to learn how to schedule a Buffer post with a first comment included.

Quick summary

Buffer's Add First Comment feature lets you automatically post a comment alongside your content on Instagram and other supported platforms. This is ideal for keeping captions clean while still including hashtags and additional context in the first comment.

Steps

In your selected social media account, click «+» to create a new post.
Enter your main content and upload your image or video.
Scroll down and select «Add First Comment» (available for Instagram and other supported platforms).
Type your comment, including hashtags or additional text.
Click «Save as Draft» or «Add to Queue» to publish.

📌 Why this matters

Buffer's First Comment feature allows social media managers to keep post captions clean and concise while automatically publishing a scheduled first comment — perfect for adding hashtags, mentions, or extra context on Instagram and other supported platforms. This saves time by eliminating the need to manually add a first comment after publishing, ensuring consistent and optimized post structure at scale. For teams managing multiple social accounts, the ability to plan and queue first comments alongside post content streamlines the entire content workflow inside a single publishing tool.

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