How to Add Custom Personalization in ActiveCampaign

Quick summary

ActiveCampaign's custom personalization feature lets you insert dynamic personalization tags — such as a contact's name or today's date — directly into your campaign emails using the built-in designer. This step-by-step process takes just minutes and helps marketers deliver more relevant, personalized email content at scale.

Steps

1. Go to the Campaigns menu from the main navigation.
2. Click Campaigns and open the campaign you want to edit.
3. Click the text block where you want to add personalization and position it in your layout.
4. Click Personalization Tags at the top of the email designer.
5. In the modal window that appears, click the personalization option you want to use.
6. Select Message and choose Today's Date as your custom personalization example.
7. The personalization tag is automatically inserted into your campaign content.
8. Click the Preview button to verify how the personalization tag will render.
9. Review the final output to confirm how your chosen personalization tag looks in the email.