How to Add a GIF in Mailchimp?

Updated on:

May 8, 2026

By:

Use this interactive demo to learn how to insert an animated GIF into your Mailchimp email campaign.

Quick summary

Adding a GIF to a Mailchimp email involves placing an Image content block into your email layout and uploading your GIF file directly from your device. Once uploaded, you can resize and edit the GIF properties to fit your campaign design.

Steps

Click "Create" to start a new campaign in Mailchimp.
Design a new email by selecting the email design option.
Choose a template for your email.
Drag and drop an "Image" content block into your email layout.
Click "Add" to open the image upload panel.
Upload the GIF from your device.
Resize and edit the GIF properties as needed to finalize your design.

📌 Why this matters

Adding animated GIFs to Mailchimp email campaigns is a proven way to boost engagement, increase click-through rates, and make marketing emails stand out in crowded inboxes. Mailchimp's drag-and-drop email editor makes it straightforward to insert, resize, and customize GIF content blocks without any coding knowledge. Marketers who use animated visuals in email campaigns consistently see higher open-to-click conversion rates compared to static image emails. This feature gives email marketers a simple, built-in workflow to produce visually compelling campaigns that drive measurable results.

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