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All Tutorials /Salesforce

How to Add a Cross Filter in Salesforce Report

Updated on:
May 11, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to apply a cross filter to a Salesforce report.

Quick summary

A cross filter in Salesforce Reports lets you filter report results based on related objects, helping you find records with or without associated data — such as accounts without contacts or deals with activities.


Steps

  1. Navigate to Reports and select the report you want to edit.
  2. Click the Edit button in the top right corner of the report.
  3. Locate the Filter box on the left and select the Filters tab.
  4. Click the down arrow in the Filters pane to expand the filter options.
  5. Select Cross Filter from the expanded filter menu.
  6. Define the Filter Criteria by specifying the condition for the cross filter.
  7. Choose your filter type: Records with (e.g., Deals with Activities) to find records that have related data, or Records without (e.g., Accounts without Contacts) to identify records missing related records.

📌 Why this matters

Cross filters in Salesforce Reports are a powerful feature that allow sales and operations teams to segment data based on the presence or absence of related records — without writing complex code or formulas. This capability is critical for identifying gaps in your pipeline, such as open accounts with no associated contacts or deals lacking follow-up activities. By mastering cross filters, Salesforce users can build more precise, actionable reports that drive better forecasting and data hygiene decisions. It is an essential skill for any Salesforce admin or analyst looking to get deeper insights from their CRM data.
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