Connect Mailchimp Email Data to Salesforce Lead Scoring

Quick summary

This tutorial shows how to connect Mailchimp to Salesforce using a Zapier automation that passes email engagement data directly into Salesforce lead records for smarter lead scoring. By mapping Mailchimp campaign data to Salesforce fields, revenue and marketing teams can prioritize leads based on real email behavior without manual data entry.

Steps

1. Log in to Zapier, click Create, and select Zaps to begin building your automation.
2. Click Trigger to set up the starting point of your Zap.
3. Search for and select Mailchimp as the trigger app.
4. Choose a trigger event such as Campaign Sent or New Subscriber, then connect your Mailchimp account.
5. Select your Mailchimp Audience to define which subscriber list triggers the Zap.
6. Run a test to confirm the Mailchimp trigger is configured correctly.
7. Add Salesforce as the Action App to receive data from Mailchimp.
8. Select an action event such as Create Lead or Update Lead, then connect your Salesforce account to Zapier.
9. Map Mailchimp email data — including email address and campaign engagement — to the appropriate Salesforce fields.
10. Run a test to verify that Mailchimp data updates Salesforce lead records correctly.
11. Click Publish to activate your Zap and start the live automation.