Connect Mailchimp Email Data to Salesforce Lead Scoring

‍

‍

Here's how to do it:

‍

1. Log in to Zapier, click "Create," and select "Zaps" to begin.
2. Click "Trigger."
3. Search for and select Mailchimp as the trigger app.
4. Choose a trigger event, such as "Campaign Sent" or "New Subscriber" , then connect your Mailchimp account.
5. Select your Audience.
6. Run a test to ensure the Mailchimp trigger is configured correctly.
7. Add Salesforce as the Action App.
8. Select an action event, such as "Create Lead" or "Update Lead" then connect your Salesforce account to Zapier.
9. Map Mailchimp email data (e.g., email address, campaign engagement) to the appropriate Salesforce fields.
10. Run a test to ensure Mailchimp data updates Salesforce lead records correctly.
11. Click "Publish" to activate your Zap.