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All Tutorials /Brevo

Brevo Mailchimp Integration

Updated on:
April 6, 2026
By:
Madhav Bhandari

‍

‍

Here's how to do it:

‍

  1. Log in to Zapier and click "Create" followed by "Zaps."
  2. Click "Trigger" to set up the event that will initiate your automation.
  3. Search for and select "Mailchimp" as your trigger app.
  4. Choose a trigger event like "New Subscriber" or "Updated Subscriber" to monitor changes in your Mailchimp audience.
  5. Connect your Mailchimp account.
  6. Select which audience to monitor for new subscribers.
  7. Click "Test trigger."
  8. Click "Action" and search for "Brevo" as your action app to receive data from Mailchimp.
  9. Select "Add or Update Contact" as your Brevo action.
  10. Connect your Brevo account - you'll need to retrieve your API key from Brevo's integration settings.
  11. Map your Mailchimp subscriber fields (name, email, lists) to the corresponding Brevo contact fields to ensure proper data transfer.
  12. Run a test to verify that Mailchimp subscribers are correctly syncing with your Brevo account.
  13. Click "Publish" to activate your Zap and start the automatic syncing between Mailchimp and Brevo.

📌 Why this matters

This integration lets you maintain synchronized contact lists across both platforms without manual data entry or CSV exports. Beyond basic list management, you're creating a unified customer journey where email engagement data from one platform can inform targeting strategies in the other.

When subscribers interact with campaigns differently across tools, this sync ensures you're not missing conversion opportunities or accidentally over-mailing contacts. The real advantage comes from leveraging each platform's unique strengths while keeping your audience data perfectly aligned.

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