Automate HubSpot Lead Capture with Zapier form Integrations

Quick summary

This demo shows how to automate HubSpot lead capture by connecting a form tool (such as Google Forms, Typeform, or JotForm) to HubSpot CRM using a Zapier workflow. Each new form submission is automatically synced as a contact in HubSpot, eliminating manual data entry.

Steps

1. Log in to Zapier, click Create, and select Zaps to start a new automation.
2. Click Trigger to begin configuring the trigger step of your Zap.
3. Search for and select your form tool (e.g., Typeform, JotForm, Google Forms) as the trigger app.
4. Choose New Response in Spreadsheet as the trigger event to capture new form submissions, then connect your Google Forms account.
5. Select the specific spreadsheet and worksheet where form responses are stored.
6. Run a test to ensure Zapier detects new responses correctly.
7. Add HubSpot as the Action App in your Zap.
8. Choose Create or Update Contact as the action event to sync form responses as HubSpot contacts.
9. Connect your HubSpot account to Zapier.
10. Map the Google Forms fields (e.g., name, email) to the corresponding contact properties in HubSpot.
11. Run a test to verify that form data is syncing correctly to HubSpot CRM.
12. Click Publish to turn on your Zap and automate lead capture from your form tool to HubSpot.