The Plot

In this episode of GOTG with Canberk Beker, Head of Growth at ‪@HockeyStackB2B‬, learn how to enhance your content strategy using data.

Discover how to add depth to your content marketing strategy and create more impactful content through data analysis and insights.

He also talks about how HockeyStack ideates, creates, and executes its Labs Reports.

Welcome to our latest GTM On-The-Go episode with Connor Lewis, Founder of Studio Lewis, where we talk about crafting engaging and effective product explainer videos!

What you'll learn:

1. Benefits of Product Explainer Videos: Discover how well-executed explainer videos can simplify complex information and make your product stand out.
2. How to Create a Product Explainer Video: We'll walk you through the essential steps from scripting to editing, with a focus on making those crucial first 10 seconds count!
3. Types of Product Explainer Videos: Explore different formats—from humorous introductions to detailed demos—that can cater to various audiences and platforms.
4. Examples of Effective Explainer Videos: Gain insights from successful case studies like Descript, which brilliantly uses persona-based storytelling to highlight product uses.
5. Best Practices for Product Explainer Videos: Learn the golden rules for balancing content complexity, engaging emotionally with your audience, and creating tailored content for different stages of the customer journey.

In the often serious and corporate world of B2B, injecting some humor into your marketing and sales efforts can be a game-changer. But using humor the right way is crucial - you don't want to come across as unprofessional or miss the mark entirely.

This video explores the benefits of using humor strategically in your B2B initiatives. You'll learn how comedy can grab attention, make your brand memorable, build rapport with prospects, and ultimately drive more sales.

We'll explore tips for creating humorous yet authoritative B2B content that resonates.

But humor alone isn't enough - we'll emphasize the importance of pairing laughs with substance. You'll learn how to expertly blend amusement with thought leadership, value propositions and clear calls-to-action.

In our latest GTM On-The-Go episode, Tim Davidson, Founder and VP of Marketing at B2B Rizz talks about making B2B marketing interesting.

Your created demands won't convert if you don't do the following:

- Use Qualified Held Meetings as a metric to assess leads beyond just initial interest.
- Use interactive demos to boost your re-engagement efforts.
- Focus on problem-solving, rather than pushing for immediate lead capture.

In our latest GTM On-The-Go episode with Tara Robertson, Head of Demand Generation at Chili Piper, we uncovered a plethora of insights ranging from target audience alignment to conversion optimization through user experience.

Your prospects do not care about the beginning of your demo. They don't want to see the login screen or hear about the setup.

So, how can you get them interested?

The answer lies in storytelling.

Weaving a narrative around your prospect’s biggest challenges spikes their attention and makes the demo engaging.

In this episode of GTM On-The-Go, Madhav Bhandari, Head of Marketing at Storylane, sat down with Andrew Hatfield, Founder & CEO of Deepstar Strategic, to decode the impact of storytelling in demos.

Your ICP research is bound to fail if you don’t understand the following:

1. Your market
2. What your prospects need
3. How your prospects prefer to be engaged

To ensure it succeeds, you've to make active listening the foundation of your ICP research, gain macro insights from industry experts to understand your market, apply an 80:20 focus between prospects and existing customers, among other techniques.

That's how you shift from scattergun marketing to targeted engagement.

In this episode of GTM On-The-Go, Sonia Moaiery, Director of Product Marketing at Skilljar and Madhav Bhandari, Head of Marketing at Storylane discuss the nuances of conducting, presenting, and acting on ICP research.