Adding depth to content strategy using data

In our first-ever byte-sized interview series, Madhav Bhandari, Head of Marketing at @Storylane.io, talks with Jonny Butler, Head of Marketing at OneUp Sales.

Butler has an impressive track record of delivering results across demand generation and growth marketing across his 10+ years of experience at companies like Leadfeeder and Dealfront.

He shares with us his insights on one of the most pressing questions every new senior marketing hire at a growth stage SaaS org has had - What should we focus on in the first 90 days? What are some of the best lead-generation activities in 2024? And a lot more!

How can you boost buyer confidence without overwhelming them?

In today's world, buyers face complex journeys in their decision-making process. They find it challenging to navigate the plethora of information they receive, leading to indecisiveness and, sometimes, lost sales.

The solution to this problem is sensemaking—an approach that removes friction in sales and enhances buyer confidence throughout their journey.

In this episode of GTM On The Go, we talk to Rory Sadler, CEO of Trumpet, as he takes us through the idea of ‘Sensemaking in Sales’

Tune in as we explore how sensemaking can improve the decision-making experience for buyers and help them feel more confident in their purchasing decisions.

Being sales-led or product-led is NOT a binary choice.

If you’re a sales-led org, the worst thing you can do is try to switch completely to a product-led model.

Instead, start layering the product-led aspects to the different growth levers–acquisition, retention, and monetization–in your existing strategy.

In this episode of GTM On-The-Go, Ben from PLGeek and Madhav discuss the nuances of running PLG initiatives in a sales-led organization. They discuss the core ideas that help with a smoother transition and, most importantly, the mindset to have before committing to motion.

You don't wanna miss this one!