Beyond the MQL: How Turtl Built an Intent Engine That Tells Sales When to Act

Join Roan Bentley, Head of Demand Generation at Turtl, for a behind-the-scenes look at the intent engine her team built to tell sales exactly when to reach out. Roan will walk through how Turtl scores every signal that matters, from Storylane demo engagement to content reads and pricing page visits, then splits that intent into broad and high-intent audiences that power their LinkedIn retargeting and trigger sales sequences automatically. You'll see her live scoring model and leave with a five-step checklist you can put to work the same week. If you've ever watched a hot account slip away because nobody noticed them engaging, this is the session that shows you how to catch them.