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Cognism

Cognism knows prospects lose interest between demo requests and sales calls. Interactive demos ensure visitors don’t just see the features, they experience it—arriving at live demos already primed.

Features used to
build this demo experience

Know who's exploring your demo

Cognism gets instant company insights and Slack alerts when prospects engage, giving sales teams the perfect conversation starter before making contact.

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Turn demo visits into sales intel

Cognism pushes every demo interaction directly to their CRM in just a few clicks, so sales conversations start with what prospects explored and loved.

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Capture leads inside your demo

Cognism embeds custom lead forms directly in demos—flowing prospect data directly to their CRM for instant follow-up.

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Build demos with one click

Cognism captures their product once, then AI handles the heavy lifting—contextual annotations, voiceovers, and guides generated with one click.

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Organize demos in one central hub

Cognism organizes all their demos in one place—allowing their prospects to explore different use cases, all organized for self-discovery or guided sales journeys.

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Guide globally with AI voices

Cognism speaks to their prospects in their native language—AI narration in 25+ languages ensures nothing gets lost in translation.

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Hook audiences with perfect presenters

Cognism adds friendly AI faces to guide prospects through complex features, eliminating awkward recordings and ensuring consistent messaging every time.

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One demo, multiple audiences

Cognism builds multiple demo chapters so their buyers can pick their adventure. Different chapters, different roles, one interactive experience!

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Target the right prospects

Cognism creates password-protected demo links with email restrictions and unique tracking, ensuring it reaches only the right prospects.

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See exactly what excites prospects

Cognism gets a complete snapshot of where prospects get hooked and where they drop off, transforming insights into better sales conversations.

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Present anywhere, anytime

Cognism never worries about conference WiFi or connectivity issues. Their demos work offline, ensuring flawless presentations at high-stakes events.

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Personalize at scale effortlessly

Cognism uses smart variables to show personalized data and current information in every demo, creating custom experiences for each prospect without extra work.

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AA Fundamentally, Storylane had the best functionality; you have HTML, screenshots, video embeds, and the ability to mix media. Across the board, I found that Storylane had the best of what all of the other platforms we were evaluating supported.

Tom Josephson

Sr. Solutions Consulting Director

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