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Featured Blog Posts

G2 Recognizes Storylane as the Category Leader in Demo Automation!

Apr 4, 2023
2
MIN

In its Spring 2023 Report, G2 Named Storylane the Category Leader in the Demo Automation Category. More awards were won in the Content Experience category as well.

G2 Recognizes Storylane as the Category Leader in Demo Automation!
Apr 24, 2023
4
MIN

Walnut alternative: Meet Storylane

Considering a Walnut alternative? Checkout how Storylane is best placed to offer you a complete demo automation solution that meets all your sales as well as marketing use cases and is competitively priced as well.

Apr 13, 2023
10
MIN

The Complete Guide to Demo Automation for your SaaS Business in 2023

Millions of revenue are locked up in inefficient sales engineering models of doing live demos. But you can turn the table by embracing demo automation for your SaaS business. How? This guide has got everything you need to know!

All Blog Posts

Lead Forms in Storylane - Capturing Your Most Promising Leads
Jun 15, 2023
4
MIN

Lead Forms in Storylane - Capturing Your Most Promising Leads

Capture the details of your high-intent leads on Storylane when they engage with your interactive product demo and see upto 30% increase in qualified leads

Burned by Tech that’s Never Adopted Internally
Jun 8, 2023
3
MIN

Burned by Tech that’s Never Adopted Internally

In the latest Buying Bottlenecks newsletter, find out 3 ways to promote product adoption of a newly purchased software

How to Create a Sales Enablement Process From Scratch
Jun 8, 2023
11
MIN

How to Create a Sales Enablement Process From Scratch

Creating a sales enablement process from scratch might seem daunting if you’ve never done it before. In this practical guide, we make it easy for you to get the hang of it, complete with expert recommendations as well!

7 Tips to Boost Conversion Rates on 'Request a Demo' Landing Pages [With Examples]
Jun 7, 2023
9
MIN

7 Tips to Boost Conversion Rates on 'Request a Demo' Landing Pages [With Examples]

Unable to make page visitors sign up for your product demo despite following landing page basics? Here are 7 tips with 3 real-life examples to help you optimize your 'Request a Demo' page!

What is a Demo Sandbox Environment and How to Create One?
May 31, 2023
4
MIN

What is a Demo Sandbox Environment and How to Create One?

A sandbox environment is also called an “experimentation space” because it allows you to experiment with different ideas without worrying about affecting other parts of your product.

Software Buying Experience in 2023: Creating a Superior Buying Experience for Prospects
May 31, 2023
15
MIN

Software Buying Experience in 2023: Creating a Superior Buying Experience for Prospects

In this guide, you’ll understand the ins and outs of software buying experience—from the challenges buyers face to how you can level up their buying experience.

Sales
Breaking Free from a Painful Discovery Process and Seeing the Product Quickly
May 29, 2023
3
MIN

Breaking Free from a Painful Discovery Process and Seeing the Product Quickly

Inside the latest newsletter - 3 ways to see the product quickly without a painful sales discovery

Buying Bottlenecks
15 Ways to Improve Sales Conversion Rate in 2023 [+5 Examples]‍
May 25, 2023
5
MIN

15 Ways to Improve Sales Conversion Rate in 2023 [+5 Examples]‍

The end goal of any business is to taste high sales conversion rates rather than sticking to a stagnant metric. But the question is, how can you improve your conversion? Let’s navigate!

Sales
What is Behavioral Targeting and How Does it Work?
May 24, 2023
3
MIN

What is Behavioral Targeting and How Does it Work?

Behavioral targeting features a customer-centric marketing approach. With behavioral marketing, you can offer prospects highly personalized recommendations based on their online behavior.

9 Conversion Rate Optimization Strategies Every Marketer Should Try
May 24, 2023
3
MIN

9 Conversion Rate Optimization Strategies Every Marketer Should Try

By implementing 9 proven CRO strategies, including split testing and multivariate testing, skyrocket your conversion goals in no time.

How To Improve MQL to SQL Conversion Ratio
May 24, 2023
4
MIN

How To Improve MQL to SQL Conversion Ratio

The process of moving Mark from an MQL to an SQL conversion rate requires careful nurturing and consistent messaging to show the value of your software and build trust in your brand

5 Different Strategies for Effective Lead Nurturing in 2023
May 24, 2023
5
MIN

5 Different Strategies for Effective Lead Nurturing in 2023

Lead nurturing is a continuous process of building relationships with prospects not ready to buy yet. This approach emphasizes the importance of maintaining a balance between informative and empathetic communication, thus allowing businesses to foster trust, loyalty, and ultimately, convert more leads into sales

10 Lead Magnet Ideas That Will Boost Your Sales
May 24, 2023
3
MIN

10 Lead Magnet Ideas That Will Boost Your Sales

Generating leads in today's competitive digital landscape can feel like trying to crack a tough nut. With a bit of creativity and a lot of know-how, you can create a qualified lead magnet idea.

What is Sales Pipeline? [How To Build a Perfect One]
May 24, 2023
3
MIN

What is Sales Pipeline? [How To Build a Perfect One]

A sales pipeline enables tracking all potential deals you’re working on in an organized way. In other words, it illustrates how potential buyers move through the sales process and helps you track where they are in their journeys. 

What is Product-Led Growth? [The Ultimate 2023 Guide]
May 24, 2023
12
MIN

What is Product-Led Growth? [The Ultimate 2023 Guide]

Formulating a successful Product-Led Growth (PLG) strategy in 2023 will still require a deep understanding of the target audience, experimentation with various PLG models, and an obsession with user experience and personalization to drive user behavior.

Product
15 Best Tools Every Growth Marketer Needs in 2023
May 24, 2023
10
MIN

15 Best Tools Every Growth Marketer Needs in 2023

Discover the 15 best growth marketing tools to include in your toolkit in 2023. Learn what to look for when selecting tools to optimize your growth strategy.

How To Create A Guided Product Tour for Customers in 2023
May 18, 2023
15
MIN

How To Create A Guided Product Tour for Customers in 2023

Master product tours in 2023! We’ve got step-by-step instructions, best practices, and tips for seamless onboarding. Boost satisfaction and drive conversions.

Product
12 Best Sales Enablement Tools To Try in 2023
May 18, 2023
15
MIN

12 Best Sales Enablement Tools To Try in 2023

Looking to supercharge your sales team in 2023? Check out our list of the top 12 sales enablement tools that will help you boost productivity, streamline workflows, and close more deals than ever before!

Sales
SOC 2 Certification: Taking Software Security Seriously
May 18, 2023
2
MIN

SOC 2 Certification: Taking Software Security Seriously

Customer’s data security is a top priority for us at Storylane. And being SOC 2 certified is a testament to our commitment to the same. Read more about what this means to our users in this post.

Making a Strong Internal Case to Purchase New Tech
May 11, 2023
5
MIN

Making a Strong Internal Case to Purchase New Tech

A Buying Bottlenecks edition to help you make a strong internal case to purchase new tech solutions

Product Marketing for SaaS: The Ultimate Guide [2023 Edition]
May 10, 2023
4
MIN

Product Marketing for SaaS: The Ultimate Guide [2023 Edition]

2023's ultimate guide to SaaS product marketing. Master strategies, trends, best practices, and essential reading to stay ahead. 

Marketing
Product Led Growth Metrics: Everything You Need To Track in 2023
May 10, 2023
7
MIN

Product Led Growth Metrics: Everything You Need To Track in 2023

Product-led growth metrics helps you switch the gears of your business and accelerate your business growth. Here’s the list of all the PLG metrics you need to track.

SaaS Product Demo and Explainer Videos: Why You Need Them (With Great Examples)
May 10, 2023
8
MIN

SaaS Product Demo and Explainer Videos: Why You Need Them (With Great Examples)

What makes effective SaaS product demos and explainer videos broken down with reasons why you need them

How to Leverage Attribution Modeling for SaaS Marketing Success
May 10, 2023
7
MIN

How to Leverage Attribution Modeling for SaaS Marketing Success

Dive into what attribution modelling is and why SaaS marketers should care about it. We also discuss use cases to help you get started.

Top 11 Sales Automation Tools of 2023 [Only the Best Ones]
May 9, 2023
5
MIN

Top 11 Sales Automation Tools of 2023 [Only the Best Ones]

The sales process has multiple facets, and various tools can be used to automate the process. The most important thing to remember is that a sales automation tool should not just be about making your job easier.

Sales
12 Best Product Marketing Examples To Inform Yours [2023 Edition]
May 4, 2023
9
MIN

12 Best Product Marketing Examples To Inform Yours [2023 Edition]

Discover the 12 best product marketing examples of 2023 to inspire and inform your own campaigns. From Adobe to Google, learn from the best.

Product Marketing Strategy: Everything You Need to Know to Win in 2023 [Downloadable Template Inside]
May 3, 2023
15
MIN

Product Marketing Strategy: Everything You Need to Know to Win in 2023 [Downloadable Template Inside]

Learn how to create a winning product marketing strategy for 2023 with our step-by-step guide, templates, and examples. Optimize your product marketing approach to drive success! 

Smarter Selling: Building A Case For Just-in-time Enablement
May 3, 2023
7
MIN

Smarter Selling: Building A Case For Just-in-time Enablement

Context is everything when working on a deal. Just-in-time enablement meets the rep wherever they are in their workflow, helping them be contextually relevant to buyers at every stage, without the need to wait for answers or search for information.

Sales
Ultimate Guide to Product Marketing in 2023 | Strategies and Examples
May 2, 2023
4
MIN

Ultimate Guide to Product Marketing in 2023 | Strategies and Examples

Product marketing is about introducing a product to customers, convincing them that they need it, and then helping them use it.

Marketing
Navattic Alternative: Meet Storylane
May 2, 2023
4
MIN

Navattic Alternative: Meet Storylane

Considering a Navattic alternative? Checkout how Storylane is best placed to offer you a complete demo automation solution that meets all your sales as well as marketing use cases and is competitively priced as well.

Product
Product Led Growth Flywheel vs Funnel: All You Need To Know
Apr 27, 2023
12
MIN

Product Led Growth Flywheel vs Funnel: All You Need To Know

This guide will teach you how product-led growth flywheel is different from a funnel and which out of these is the right choice for your B2B SaaS.

Product
How To Prepare a Great Software Demo Presentation in 2023 [With Demo Scripts]
Apr 27, 2023
13
MIN

How To Prepare a Great Software Demo Presentation in 2023 [With Demo Scripts]

Why don't you try it out yourself? That’s what you should be saying in every demo! But how do you do the groundwork for a great software demo presentation? 

Demo Tour
7 Examples of Account-Based Marketing Done Right (Tactics and Strategies)
Apr 21, 2023
9
MIN

7 Examples of Account-Based Marketing Done Right (Tactics and Strategies)

A generic marketing approach will not cut it in today's highly competitive B2B landscape. Read this ABM blog to truly stand out and capture the attention of high-value accounts!

Go-To-Market Strategy for SaaS: Which One is Right for You?
Apr 21, 2023
5
MIN

Go-To-Market Strategy for SaaS: Which One is Right for You?

Looking to develop an efficient go-to-market strategy for B2B SaaS? This complete guide has got you covered with a 10-step process you need to build for your company’s success.

10 Best PLG Examples: SaaS Companies Doing Product-led Growth Right!
Apr 20, 2023
10
MIN

10 Best PLG Examples: SaaS Companies Doing Product-led Growth Right!

Discover top 10 SaaS companies implementing product-led growth (PLG) strategy effectively for accelerated business growth. Read now!

Product
B2B SaaS Sales: The Complete Guide to Meet Your 2023 Quota
Apr 20, 2023
15
MIN

B2B SaaS Sales: The Complete Guide to Meet Your 2023 Quota

Unlock the full potential of your 2023 SaaS sales with this guide - build a compelling strategy, track sales metrics, and optimize your sales cycle for growth. 

The 11 Best Marketing Automation Tools You Need in 2023
Apr 20, 2023
12
MIN

The 11 Best Marketing Automation Tools You Need in 2023

Want to know which right marketing automation tool to invest in in 2023 and grow your business? We have the right guide to help you with the top 10 best marketing automation tools! 

How to Build a Winning Marketing Tech Stack in 2023?
Apr 14, 2023
4
MIN

How to Build a Winning Marketing Tech Stack in 2023?

A marketing tech stack combines software and technology that a marketer uses to power their marketing operations. But how can you build a successful marketing tech stack to help you achieve your goals? And how do you know which tools to choose?

Marketing
Solutions Selling Vs. Product Selling: What makes sense for your B2B business?
Apr 13, 2023
9
MIN

Solutions Selling Vs. Product Selling: What makes sense for your B2B business?

Learn what solutions selling is, explore the difference in product selling vs solutions selling and understand which approach works better in every step involved in B2B sales process

Sales
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